These commercials for ConnectFirst Credit Union were an unexpected emotional journey for Writer, Producer, Director John Kerr as a filmmaker, a writer, an artist, and a storyteller.
These films are a love letter to Alberta. John wanted to make something emotional, cinematic and rooted in character—with a fun hint of nostalgia. The overarching theme is the idea of connection, a beacon that is both a guiding light and a gathering point. Light and hope and a sense of community goodness should always find a way to shine through, often literally. John believes it’s a message people need to hear right now, in Alberta and beyond. Yeah, we know it’s just advertising, but it can be art if you let it be.