Canada 150 “The Great Canadian Chase” - Coca Cola

Crowsnest Films provided Production Services for this blockbuster-meets-main street commercial celebrating 150 years of the biggest small town in the world – Canada. Directed by Chris Muir for someplace nice and Sid Lee (Toronto) this big ad follows two Canadians frantically chasing an endlessly rolling Coca Cola bottle across Canada. One of the things we learned on this job is that Coca Cola has an entire 50-Page manual dedicated to the universal truths for depicting “live” liquid in the best light, including seeing the carbonation and the fog and the “PSFSHSST”, and detailing the perfect serve, a 7-step serving ritual that romances the product in a way no other cola can be.

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