The agency brief was a storyboard showing a single motion control shot that starts as a Google Earth overhead view of the city of Calgary and moves up to reveal a room full of 150 Calgary Stampede staff, volunteers, and stakeholders all standing together and taking selfies with their phones. The client had a location and 150 people booked for a day the following week. The art department built a giant floor decal to scale from an aerial photograph of the City of Calgary and, unable to afford motion control, we used a techno crane with a 3-axis remote head. The complex camera and crane set up took nine people to operate, many rehearsals to work out the choreography and timing, and about a dozen takes. The deliverables also grew to include stills photography and a Behind-The-Scenes / Making Of web video.