The motion shoot was produced by EP/Producer John Kerr in conjunction with the Print/Stills shoot for this campaign. Shot in a single day on a soundstage at MTM Equipment Rentals by Director/Cinematographer Craig Wrobleski, a stylized rodeo locker room set was designed and built from scratch by Production Designer Trevor Smith. This spot is one of our favorite collaborations with C&B Advertising and the Calgary Stampede.