“This is our finals, this is our Stanley Cup, this is our Superbowl. Get in, get on, and hold on.” – Scott Schiffner
Another of the early works commissioned by TELUS for OptikLocal myEdmonton, BULL RIDER follows aging professional bull rider Scott Schiffner through the ups and downs and injuries of the toughest, most grueling sport in rodeo, as he fights to go the distance and to stay on top at his bull riding record 12th Canadian Finals Rodeo.